Leaders Must Look at the Human Factor When Using Data Analytics
Schulich ExecEd’s Masters Certificate in Analytics for Leaders is designed for managers who need the insights Big Data can provide – it is not a technical program on gathering data. As Shane...
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Meet Rapidly Shifting Expectations by Leading in Customer Experience Excellence
This is the age of empowered customers – customers that are increasingly savvy, with information and options available at their fingertips. Business compression, democratization of information, more...
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A Good Customer Experience Will Fail if it’s not Consistent
The disruption of the past few years – made worse by the pandemic – has put pressure on organizations to adapt and differentiate themselves from their competitors. As more and more products and...
View ArticleSchulich ExecEd and SCALE AI form training partnership
SCALE AI agrees to fund 50% tuition for Schulich ExecEd’s Masters Certificate in Analytics for Leaders. Scale AI, an Innovation, Science and Economic Development Canada supercluster, is committed to...
View ArticleScott Marcaccio
Scott Marcaccio is the Co-Founder and Chief Executive Officer of Myodetox, a lifestyle physical therapy brand operating 13 locations across Los Angeles, Vancouver, and Toronto, supported by over 270...
View ArticleMarkus Giesler
Markus Giesler is a consumer researcher and Professor of Marketing at the Schulich School of Business (York University, land acknowledgement). His research examines how markets dynamically shape human...
View ArticleJust been promoted to manager? Learn the skills you’ll need to succeed in...
Being promoted to a manager’s position means you were good at what you do but the reward can be a mixed blessing – you will now be judged by what you can get others to accomplish. It’s a completely...
View ArticleProfessional Graduate Certificate in Business Product Design
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View ArticleSchulich Mini-MBA for Indigenous Leaders
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View ArticleApplied Graduate Certificate in Data and AI Driven Business Intelligence
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Add value for your customers or die
The true purpose of a value chain is to create value for the end customer. In a recent article, I introduced the concept of value chains: the daisy chain of suppliers and customers, linked together to...
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Marketing: Understanding Customer Centricity and Retention
Ajay Sirsi, marketing professor in the Schulich School of Business at York University and the facilitator of the Schulich ExecEd program, Strategic Branding in the Digital Age: Building, Communicating,...
View ArticleApplied Graduate Certificate in Data and AI Driven Business Intelligence
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